How to Create Promotional Video Promos That Work

A well-executed promotional video can be a powerful tool to drive sales, boost your brand and help you grow your business. But creating a promo video doesn’t have to be expensive and time-consuming if you know how to plan it correctly. In this article, we will take you through the basics of what makes a great promotional video and the steps you should follow to create a promo that works.

Identifying the main goal or objective of your video is the first step when planning a promo. This could be anything from maximising the sales of a specific product during a sale period to raising awareness about an event you are hosting in the near future. Having one clear objective gives the video focus and ensures that you deliver your message to the right audience at the right time.

Once you have your objective, it’s time to set the video’s vision and develop a script. The script should be based on your core marketing objective and should clearly define the call-to-action (CTA) that you want your viewers to take.

During this stage, it’s also important to consider the visual aids you will be using in your video. Whether this is text on screen, graphics or visual titles that appear over images, make sure you have a rough draft of these in place before filming begins. This will save you time and money, as you won’t have to rush through the editing process once you have your footage.  werbevideo erstellen